Daz
by Damien Hirst

Description: Daz is a company that produces detergents and is popular in the United Kingdom and Ireland. The brightly colored cleaning products, with their Pop-art style lettering and childishly pleasing forms, are employed by the artist as a symbol of contemporary society’s utopian aspirations, Hirst explains: “they give us hope, some might say false hope, they seem to say that we can achieve immorality through cleanliness, that we can somehow make the bad things in the world go away, which of course we can’t.” Mounted on a wooden plinth and hand-signed by the artist.

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