![Andy Warhol, UNTITLED (CALVIN KLEIN) [Two Works], 1982](https://artlogic-res.cloudinary.com/w_2400,h_2400,c_limit,f_auto,fl_lossy,q_auto/ws-artificialgallery/usr/images/artworks/main_image/items/91/91b752f822f648e9ab7414fcead494b5/img_0597.jpeg)
Andy Warhol
UNTITLED (CALVIN KLEIN) [Two Works], 1982
Calvin Klein underwear (cotton, elastic), cardboard, staples, black marker pen, perspex
14 3/10 × 11 3/10 × 1 3/10 in. | 36.2 × 28.6 × 3.3 cm (EACH)
POA
An extremely rare conceptual artwork executed in 1982 by Andy Warhol - almost a 'ready-made' in the style of Marcel Duchamp. Two individual pairs of Calvin Klein underpants, stapled onto...
An extremely rare conceptual artwork executed in 1982 by Andy Warhol - almost a 'ready-made' in the style of Marcel Duchamp.
Two individual pairs of Calvin Klein underpants, stapled onto cardboard and each individually presented, framed in perspex box frames (work size: 36.2 x 28.6 x 3.3 cm, EACH).
Each work, boldly signed by Andy Warhol on the cardboard overlap, 'Andy Warhol 82', in black marker pen.
A gift from Andy Warhol to his relatively longtime partner, Jon Gould, and fresh to market since acquired from his Estate.
Andy Warhol was always fascinated by the latest in fashion, art and music. Calvin Klein entered the briefs business in 1982. To kick off the launch, he approached photographer Bruce Weber for a $500,000 advertising campaign. Olympian pole vaulter Tom Hintnaus was the first face of Calvin Klein underwear, appearing on a Times Square billboard and in television commercials. Bloomingdale’s sold $65,000 of Calvin Klein briefs in just two weeks, with sales for the first year projected at $4 million. Klein found similar success with the introduction of women’s underwear, selling 80,000 pairs in just 90 days.
Calvin Klein's often controversial ads have launched the careers of sex symbols and supermodels alike, with Mark Wahlberg, Kate Moss and Christy Turlington becoming household names after fronting billboards and commercials for the brand. As so often seen in the world of commerce: 'Sex sells'.
Today, Klein is credited with inventing the category of 'designer underwear'.
As usual, Warhol was quick to spot this new sensation in fashion and the boundary-pushing subject matter created by the Calvin Klein advertising campaigns and significantly this pair or briefs were from that first year of production in 1982.
Andy Warhol was intrinsically a conceptual artist and was much more concerned with ideas than objects. Indeed, Duchamp himself once remarked on Warhol's work, "If you take a Campbell's soup can and repeat it 50 times, you are not interested in the retinal image. What interests you is the concept that wants to put 50 Campbell's soup cans on a canvas".
Two individual pairs of Calvin Klein underpants, stapled onto cardboard and each individually presented, framed in perspex box frames (work size: 36.2 x 28.6 x 3.3 cm, EACH).
Each work, boldly signed by Andy Warhol on the cardboard overlap, 'Andy Warhol 82', in black marker pen.
A gift from Andy Warhol to his relatively longtime partner, Jon Gould, and fresh to market since acquired from his Estate.
Andy Warhol was always fascinated by the latest in fashion, art and music. Calvin Klein entered the briefs business in 1982. To kick off the launch, he approached photographer Bruce Weber for a $500,000 advertising campaign. Olympian pole vaulter Tom Hintnaus was the first face of Calvin Klein underwear, appearing on a Times Square billboard and in television commercials. Bloomingdale’s sold $65,000 of Calvin Klein briefs in just two weeks, with sales for the first year projected at $4 million. Klein found similar success with the introduction of women’s underwear, selling 80,000 pairs in just 90 days.
Calvin Klein's often controversial ads have launched the careers of sex symbols and supermodels alike, with Mark Wahlberg, Kate Moss and Christy Turlington becoming household names after fronting billboards and commercials for the brand. As so often seen in the world of commerce: 'Sex sells'.
Today, Klein is credited with inventing the category of 'designer underwear'.
As usual, Warhol was quick to spot this new sensation in fashion and the boundary-pushing subject matter created by the Calvin Klein advertising campaigns and significantly this pair or briefs were from that first year of production in 1982.
Andy Warhol was intrinsically a conceptual artist and was much more concerned with ideas than objects. Indeed, Duchamp himself once remarked on Warhol's work, "If you take a Campbell's soup can and repeat it 50 times, you are not interested in the retinal image. What interests you is the concept that wants to put 50 Campbell's soup cans on a canvas".